Work history
Freelance Art Director / Designer | 2024 – present
Designing websites, logos, display ads, social media graphics, collateral, ads, posters, signage, presentations, whitepapers, infographics and illustrations, while meeting timelines and maintaining brand
Created personas and implemented style guide for marketing team
Applied design systems and branding using typography, color, and graphics while improving user experience
Audited digital and print assets for brand consistency and quality assurance
Collaborated with UX designers and senior designer by taking wireframes to create high fidelity mockups using Sketch
Mocked-up graphics and logos on physical products and clothing for presentation and communicating with vendors and stakeholders
Proofed designs, prepared files for print, and worked with vendors and printers
Performed quick edits to marketing assets to meet deadlines and follow design lifecycle
Freelance Art Director / Designer | Creative Circle | 2024 – present
Designed viewbooks, infographics, logos, icons, whitepapers, e-books, brochures, trade show booths, posters, mailers, packaging, presentation decks, and signage
Developed and evolved ideas of creative director, created high-fidelity mockups, and established brand language using color, typography, composition, and layout
Supported senior web developer for UI, graphics, assets and icons
Created, wireframes, prototypes, and low/hi-fidelity mockups
Senior designer | Protocol Labs / Artisan Talent | 2022 – 2024
Collaborated with marketers for the creation of visual engaging presentation designs, infographics, event branding, webpages, logos, digital/social media graphics, and various marketing, digital, video and print assets
Created graphics, illustrations, and tradeshow banners for Filecoin, NFT Storage, IPFS for EthDenver
Applied storytelling while creating a creative solutions that follow a hierarchy and maintaining Protocol Labs brand
Created design systems and branding for blockchain events and sub-brands, while maintaining and evolving brands
Presented concepts to marketing and stakeholders, while incorporating feedback, and performing quick changes
Reduced cost of event wearables by identifying print problems, saving over 60% in production costs
Digital designer | Evernote / Aquent Talent | 2021 – 2022
Contributed to a creative team consisting of designers, marketers, and copywriters for the creation of internal and external marketing assets, webpages, web assets, social media ads, white papers, icons, and print collateral
Created illustrations and icons that used storytelling to describe features, and mocked-up screenshots
Layout of emails and web pages using existing templates in Figma
Localized and converted content and copy to correspond and reach different cultures and audiences
Senior designer | Compass | 2018 – 2019
Collaborated with talented marketing team consisting of designers and marketers for the development of marketing assets for various print and digital channels, social media ads, display ads, print ads, logos, icons, and print collateral
Created illustrations and icons that used storytelling to describe features, and mocked-up screenshots
Participated in weekly design reviews for brand consistency, while performing audit of off-brand campaigns
Mentored freelance talent and junior designers by facilitating collaboration and ensuring high-quality deliverables in line with project requirements and deadlines
Collaborated closely with marketing teams to shape and refine project visions, leveraging unique graphic design strengths to meet agent needs effectively
Bridged the gap between design and execution by coordinating with quality vendors, managing file transfers, and ensuring the accuracy of design proofs, and contributing to seamless project workflows
Freelance Graphic Designer | Enara Health | 2018
Worked closely with co-founders, doctors, dietitians, and developers for the production of packaging, brochures, collateral, icons, and presentations graphics
Redesigned company logo, and implemented design system and style guide
Created illustrations and graphics for Enara app
Performed audit of print and digital assets for inconsistencies
Leveraged updated branding and design systems into marketing assets
Maintained a relationship with print vendors
Skills
Adobe CC (Illustrator, Photoshop, InDesign), Sketch, Principle, InVision, Figma, Zeplin, Balsamiq, UX/UI, wireframing, user research/testing, Keynote, PowerPoint, MS Word, Excel, typography, layout, color theory, and illustration. Understanding of HTML and CSS. Additional skills in lettering, calligraphy, photography, studio lighting, pre-press, social media, and production.
Education
California State University Long Beach
BFA in graphic design
San Jose State University
Courses studied: Graphic design, art, art history and psychology
Cañada College
Courses studied: User interface/user experience design
Semester course that covered the fundamentals of user-centered interface design concepts and practices for web, mobile devices, and other applications. I learned how users interact with an interface and be introduced to the concepts of usability, created personas, user testing, interface associations and aesthetics, and the user experience.
UCSC Silicon Valley Extension
Courses studied: Mobile interface design
6-week course with UX/product design educator, Eric Dorf, where I learned the core principles for creating effective user interfaces for mobile devices, lean Mobile UX, low/high fidelity mobile concepts, industry practices and techniques for popular platforms, gesture experiences and tactile interfaces, and prototyping software.