Created a variety of Benepass print and digital marketing assets, including e-books, webpage designs, guides, packaging, tradeshow booths, packaging, spot illustrations, one-pagers, digital ads, and social media graphics. The goal was to make content more visually engaging and better tailored to the target audience while expanding on the existing brand identity. To address the overuse of the primary color palette, I introduced secondary colors and subtle tints to create greater visual variety and storytelling depth across templates and campaign materials.
Credits- Role: Designer; Head of Marketing: Rob Marwanga: Content Marketing Manager: Annalisa Rodriguez