Downloadable PDF/brochure illustrating salary requirements for purchasing a home across major U.S. cities and metro areas, including data on savings timelines and housing affordability trends. The project had a turnaround of just a week and a half. The resulting Affordability Report significantly increased traffic to the Unison website, educated homebuyers on alternative purchasing options, and boosted overall brand awareness. The report was featured in CNBC, USA Today, Forbes, and the Chicago Tribune, and its success preceded Unison’s Series B funding round.
Role: Designer and illustrator. Content strategist: Benjamin Feldman.
Affordability report appeared on CNBC:
https://www.cnbc.com/2018/04/06/how-long-it-would-take-to-buy-a-house-in-san-francisco.html