To ensure new merchants launching Afterpay on their websites see optimal results, a series of emails are triggered after implementation to inspire and educate retailers on how to get the most of their Afterpay partnership.
Afterpay went through a rebrand to make it more bold, fresh, and aligned with Gen Z. Agency provided Afterpay new branding assets that included logo lockups and brand guidelines that consisted of fonts, brand colors, photo treatments, photo selection, and visual language. I contributed to applying update branding to digital and print assets that consisted of webpages, e-mails, and e-books.