Marketing assets consisting of spot illustrations, web design, and signage.
Landing page, header graphic, and spot illustrations lacked clarity and didn’t effectively convey the product’s function or connect with users. To solve this, we “humanized” the illustrations by incorporating workers in natural, candid poses that visually tied the product to real-world use and strengthened its emotional connection with the audience. I collaborated with the marketing team to create additional marketing assets such as digital designs and environmental graphics for the annual event, including stand-up displays and banners.
Role: Web design, illustration, event design; Creative Director: Galen Leith