Marketing assets consisting of spot illustrations, web design, and signage.
Collaborated with the marketing team to create digital illustrations, graphics, web assets, and environmental designs for the annual event, including stand-up displays and banners. The previous webpage header graphic and spot illustrations lacked clarity and didn’t effectively convey the product’s function or connect with users. To solve this, we “humanized” the illustrations by incorporating workers in natural, candid poses that visually tied the product to real-world use and strengthened its emotional connection with the audience.
Role: Web design, illustration, event design; Creative Director: Galen Leith